It’s all about marketing when it comes to start your own business, getting a new product off the ground, raising money for a cause, exploring growth opportunities for small business and building your brand.
But, before you get your crowdfunding campaign started, consider the marketing essentials (Marketing Strategy) that you need to accelerate and boost your campaign.
Find the right connection between the message that your campaign wants to communicate and emotion that has to be transmitted to your backers.
Make it worthwhile. The object of the campaign has to come across as special or unique. It should embody an element of innovation, need or scarcity in any market. Scarcity drives the demand of any project, so you have to offer some exchange for the participation. It might be a T-shirt or even an early model of the product. Think about it for a while, what your potential backers would love to get back? Or even you, what would you expect to get back if you spend your money? Most people love to get back more tangible things, as the products or services it-selves. Give something valuable back, and you will see that most people will run to back your campaign, simply because they will just love to get what your are giving!
Every campaign needs an end day. At some point the funding has to stop. So, several tracks run in sequence:
-You need a calendar to plan your strategy . Get in touch with you fans, plan your promotion or more simply to make it known.
-During the period before launch, generate as much interest as possible. Usually through collecting emails and marketing techniques. Use your social media accounts to prepare your audience and expect it, by the time you go live.
-Organise a specific marketing event during the funding period, such as a catchy competition or a speech announcing that you are fundraising. Remember, with crowdfunding there is no limits, you only have to get the thousands of people who believe that they like what you are doing on board.
Write a narrative. Let people know the story of how everything started , where you want to go and how you intend to get there. Also, your story needs an explanation why you are pursuing crowdfunding as opposed to other investment strategies.
Make it multi-dimensional. Be sure to support your pitch with facts, figures and specifics on costs, forecasts and expectations.
You’ll also want to make your campaign a media event, something that goes viral across many platforms! That takes vivid visuals, such as photos with people interacting with the product, testimonials by end users and so on.
Improve your image. You must have some evidence of a positive past, some proof that things are ongoing. That said your initial strategy must include development or improvement of existing marketing media and social media accounts. The people who will view your campaign, simply don’t know you, so they have to be convinced that you worth the effort and the time.
With strategy and commitment you can reach people around the world bypassing banks and professionals investors. The opportunity is expansive and promising, it takes work that starts with exploring the qualitative marketing challenges of crowdfunding.
Start by using your own audience. The key to crowdfunding, that unfortunately few people understand, is the perception that once someone is uploading a campaign, then everyone will jump in to back it with funds. This may happen if your product or service is massive, but most of the times, your own audience is the key to a further fundraising. This means that you and your circle, have to be the first who will support it and fund it. Would you invest your money to a campaign that has raised zero money? Of course not. And that’s why the most founders around the world, back their campaign first, with the support of their audience (friends, family, partners) in order to give it a birth. If people see that your campaign has collected some money, and they like it, most probably they will back it!
Keep posting to your social media accounts. Make your presence bold by posting all these steps of your journey to your social media accounts and any other relevant pages and groups. You hold the keys to your visibility and awareness, so during your crowdfunding campaign, try to maximise this important effort. Remember, in crowdfunding your receive the support of every single person on earth, there are no boundaries to that, as long as you motivate and inspire others to believe in you!