How to successfully Marketing your Crowdfunding Campaign

It’s all about marketing when it comes to start your own business, getting a new product off the ground, raising money for a cause, exploring growth opportunities for small business and building your brand.

But, before you get your crowdfunding campaign  started, consider the marketing essentials  (Marketing Strategy) that you need to accelerate and boost your campaign.

 Find the right connection between the message that your campaign wants to communicate and emotion that has to be transmitted to your backers.

Make it worthwhile. The object of the campaign has to come across as special or unique. It should embody an element of innovation, need or scarcity in any market. Scarcity drives the demand of any project, so you have to offer some exchange for the participation. It might be a T-shirt or even an early model of the product. Think about it for a while, what your potential backers would love to get back? Or even you, what would you expect to get back if you spend your money? Most people love to get back more tangible things, as the products or services it-selves. Give something valuable back, and you will see that most people will run to back your campaign, simply because they will just love to get what your are giving!

Every campaign needs an end day. At some point the funding has to stop. So, several tracks run in sequence:

-You need a calendar to plan your strategy . Get in touch with you fans, plan your promotion or more simply to make it known.

-During the period before launch, generate as much interest as possible. Usually through collecting emails and marketing techniques. Use your social media accounts to prepare your audience and expect it, by the time you go live.

-Organise a specific marketing event during the funding period, such as a catchy competition or a speech announcing that you are fundraising. Remember, with crowdfunding there is no limits, you only have to get the thousands of people who believe that they like what you are doing on board.

Write a narrative. Let people know the story of how everything started , where you want to go and how you intend to get there. Also, your story needs an explanation why you are pursuing crowdfunding as opposed to other investment strategies.

Make it multi-dimensional. Be sure to support your pitch with facts, figures and specifics on costs, forecasts and expectations.

You’ll also want to make your campaign a media event, something that goes viral across many platforms! That takes vivid visuals, such as photos with people interacting with the product, testimonials by end users and so on.

Improve your image. You must have some evidence of a positive past, some proof that things are ongoing. That said your initial strategy must include development or improvement of existing marketing media and social media accounts. The people who will view your campaign, simply don’t know you, so they have to be convinced that you worth the effort and the time.

With strategy and commitment you can reach people around the world bypassing banks and professionals investors. The opportunity is expansive and promising, it takes work that starts with exploring the qualitative marketing challenges of crowdfunding.

Start by using your own audience. The key to crowdfunding, that unfortunately few people understand, is the perception that once someone is uploading a campaign, then everyone will jump in to back it with funds. This may happen if your product or service is massive, but most of the times, your own audience is the key to a further fundraising. This means that you and your circle, have to be the first who will support it and fund it. Would you invest your money to a campaign that has raised zero money? Of course not. And that’s why the most founders around the world, back their campaign first, with the support of their audience (friends, family, partners) in order to give it a birth. If people see that your campaign has collected some money, and they like it, most probably they will back it!

Keep posting to your social media accounts. Make your presence bold by posting all these steps of your journey to your social media accounts and any other relevant pages and groups. You hold the keys to your visibility and awareness, so during your crowdfunding campaign, try to maximise this important effort. Remember, in crowdfunding your receive the support of every single person on earth, there are no boundaries to that, as long as you motivate and inspire others to believe in you!

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10 video editing apps that will help you make the best crowdfunding video

Having the most attractive video will help you make your Crowdfunding campaign a success. But, to make the right video and promote your work doesn’t mean that you will spend money on professionals to film and direct you.

There are apps that you can use and make your own video without having any particular skills. Actually is fast and funny to translate the story  of your idea to a video for your crowdfunding campaign.

Also, remember that no one wants to watch a 30min video analyzing your product. Cut the boring bits, drop in some transitions, add a soundtrack and you’ve got a video that will attract more and more backers to support your idea.

You only need your smart phone and one of  these apps to edit the best video in no time! The best part is that most of these apps are free of charge!

  1. IMOVIE

Imovie is an app for iOS and for MacOS that makes it easy to turn photos and video clips into movies and trailers and share them to your social media network.

You can download imovie for iOS  here

  1. LUMAFUSION

LumaFusion is a powerful multi -track video editor used by professional video producers to tell compelling video stories.

You can download LumaFusion for iOS  here

  1. QUIK

With Quik you can make a video with just a few taps, by using your videos and pictures from your photo gallery.

You can download Quik for iOs here

You can download Quik for Android here

  1. POWERDIRECTOR

PowerDirector is the fastest and most capable consumer-level video editing software to creators of all skill levels.

You can download PowerDirector for Android here

  1. KINEMASTER

KineMaster is a full-featured professional video editor for Android, supporting multiple layers of video, images and text.

You can download KineMaster here

  1. MOVIE EDIT TOUCH

Movie edit touch is for Windows. It works much like iMovie, allowing you to make frame-by-frame edits, add titles and soundtracks and export the results as HD movies.

You can download Movie Edit Touch for Windows Phone here

  1. LUMA FX

LumaFx is an app for layering customizable video FX and color correction. Ideal for professional video producers and mobile journalists.

You can download LumaFx  here

  1. ADOBE PREMIERE CLIP

Adobe premiere clip is simple video editor app that makes it fun and fast to create quality videos that can be easily shared.

You can download Adobe Premiere Clip for iOS  here

You can download Adobe Premiere Clip for Android here

  1. SPLICE

Splice is an app that enables you import and arrange your clips each of which can be individually edited.

You can download Splice for iOS here

  1. MAGISTRO

Magistro automatically turns your photos and videos into music videos that you will want to share on your social media accounts.

You can download Magistro  for iOS here

You can download Magistro for Android here

Choose one from the above apps and create the best crowdfunding video to support your idea and start raising funds online!

 

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Crowdfunding is not about the money!

Crowdfunding has been growing explosively, with over $2 billion raised via equity and reward crowdfunding in the United States in 2015 alone. But what is the secret sauce that makes crowdfunding unique? Crowdfunding connects creators and entrepreneurs directly with customers and funders, so an open more democratic fundraising is taking place online on a digital platform. Creators can instantly reach out customers and communities to refine ideas and gauge interest. Crowdfunding platforms, such as Pitchstor, are matching innovators with those who need innovation and thus is reshaping which ideas come to market.

So one major thing that crowdfunding does is that serves to validate demand and build communities of support (Build your online community) . One result of raising money over a platform is that it establishes a direct connection between the project creator and the funder. The community that supports the project often has a feeling of ownership for the projects that supports. This ownership is quite positive, as it can lead to communities, creating complimentary products (such as apps that use a new crowdfunded technology) and promotional support.

So, in a way, community creates a sense of obligation to the project owners and as a result they deliver their goal and failure is remarkably rare in crowdfunding. Only around 9%of projects fail to deliver.
But, the dynamic between project creators and backers goes beyond just an obligation. The fact that there are so many backers, means that crowdfunding platforms can create many more kinds of matches between project creators and backers, increasing the diversity of ideas that get funded. Most forms of traditional fundraising rely on personal networks and rules-of-thumb to assess the quality of a founder.
Consumer-oriented platforms are often associated with the “gig” economy – connecting customers to suppliers for short-term contracts. Crowdfunding, however, shows that platforms can also serve as the basis for lasting businesses and important innovations. Moving from an expert-centered process to a platform approach increases diversity, leads to high quality results, and generally results in successful outcomes.

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